Deliverables
One
Analysis of customer data to determine which buyers yield the highest lifetime value
Two
Synthesis of qualitative data from win/loss interviews, customer deep-dives and prospective buyer conversations
Three
Segmentation matrix detailing how each segment ranks on a range of important criteria
Four
Targeting recommendations aligned with your business goals
Five
Strategic brief outlining the implications of your targeting decisions, including how to maximize value across the entire marketing mix
Launch 
Accelerate