We'll work with you to segment your market and understand which segments are most attractive.
Analysis of customer data to determine which buyers yield the highest lifetime value
Synthesis of qualitative data from win/loss interviews, customer deep-dives and prospective buyer conversations
Segmentation matrix detailing how each segment ranks on a range of important criteria
Targeting recommendations aligned with your business goals
Strategic brief outlining the implications of your targeting decisions, including how to maximize value across the entire marketing mix