Segmentation & Targeting

We'll work with you to segment your market and understand which segments are most attractive.

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Analysis of customer data to determine which buyers yield the highest lifetime value


Synthesis of qualitative data from win/loss interviews, customer deep-dives and prospective buyer conversations


Segmentation matrix detailing how each segment ranks on a range of important criteria


Targeting recommendations aligned with your business goals


Strategic brief outlining the implications of your targeting decisions, including how to maximize value across the entire marketing mix

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