Segmentation & Targeting

We'll work with you to segment your market and understand which segments are most attractive.

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Deliverables

One

Analysis of customer data to determine which buyers yield the highest lifetime value

Two

Synthesis of qualitative data from win/loss interviews, customer deep-dives and prospective buyer conversations

Three

Segmentation matrix detailing how each segment ranks on a range of important criteria

Four

Targeting recommendations aligned with your business goals

Five

Strategic brief outlining the implications of your targeting decisions, including how to maximize value across the entire marketing mix

Ready to get started?

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Get in Touch

We’d love to hear from you. Fill out the form below and we'll reach out to dig deeper into your product marketing challenges. We offer free consultations to see if it makes sense for us to work together. Send us your question or thoughts and we’ll get back to you within 24 hours.

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