Deliverables
One
A report ranking your competition and what to pay most attention to
Two
Battlecards for each competitor, demonstrating how you can beat each competitor and overcome their strengths
Three
In-person competitor training for your sales team
Four
Strategic brief outlining the implications of your competitive analysis, including guidance on how to strengthen your competitive position in the market
Five
Recommendations for how to maintain an ongoing competitive analysis program
Launch 
Accelerate